Introducing our latest campaign for SS22, the Wanderlust collection. Shot in a Parisian-inspired environment to recreate the French atmosphere.

This summer the Pihl girl will eat freshly made pasta at the Riviera, smell the flowers at the local markets while sipping on a cold lemonade.

She will bathe in sunshine and fall asleep to the sound of distant crickets.

Inspired by the colors of the riviera, the SS22 collection embraces feminine and elegant silhouettes. With a delicate blushed red, sage green, sun-bleached yellow, and neutral earth tones, the color palette for Spring/Summer 2022 is playful and colorful, yet delicate. Just like our Pihl girl!

On our journey towards a more sustainable fashion industry, we are proud to present a collection with the pre-dominance of sustainable qualities and natural fibers. Soft organic cotton, linen, certified viscose, ethical leather pieces, and recycled polyester are amongst the qualities that will ensure pieces that are made to last!

Delivery: beginning and end of march.

Photographer: Trine Merete Olsen.

Model: Thea Bull, Heartbreak Management.