MATERIAL GUIDE
COTTON
Made out of natural fibers that has moisture absorbing properties. The cotton plant’s cell structure is quite solid, resulting in a resistant fabric. Feels soft towards the skin, and clothing made out of cotton is usually easy to maintain.
ORGANIC COTTON
There are multiple benefits with substituting regular cotton with organic cotton, which is why we do our best to use organic cotton in our clothes when possible. No toxic chemicals are used in the growing of organic cotton. It uses 88% less water and 62% less energy, nor does it damage the soil. It also promotes safe work conditions for farmers. The price for organic cotton is therefore sometimes higher, but we think it is an important choice to make.
CUPRO
Cupro is made from the raw materials of cotton and feels soft towards the skin. It has many functional properties, as it is breathable, temperature regulating and a more sustainable option. The color of your cupro garment is also more likely to endure better as the fiber absorb dye well. We like to use cupro in some of our shirts, blouses and dresses as it has that exclusive and silky look that we really like.
DOWN
Down has many isolating benefits, which is why it is commonly used as padding in outwear.
The down we use from our supplier in China is used as a byproduct from the food industry, in which the animals have been treated humanely. All of our down has the certification of “non-live plucked down”, ensuring that our products keep the standard we demand for animal welfare. Our down jackets and coats usually have a mixture with 90% down and 10% feathers, as this specific mixture makes sure to minimize any down leakage through seams etc.
Our outwear down coats is made from recycled down and has the certification of AAA level down, meaning that the fill down power is 635.2. This high fill degree of down ensures that you stay warm in cold temperatures. The level of 550 – fill power is as a standard considered to be a warm down jacket.
LINEN:
Linen stems from flax fibers and has many good properties and qualities, making it a popular fabric for clothing.
The plant requires very little water and maintenance. Linen fabric has great thermoregulating properties, keeping you cooler in warmer environment and warmth during colder months. Compared to cotton, linen is about 30% stronger, making it a more durable substitute.
POLYESTER:
Polyester fabric has the special property of being incredibly strong and durable. Making it the perfect fabric for garment such as outerwear and surfaces that must endure hard use. It is usually a popular material to mix with cotton as it is resistant to most chemicals and improves the shrinkage and durability. The piece of clothing therefore tends to stay better in shape. It is also a quick drying material, as it is hydrophobic in nature. There are also many negative aspects with polyester, which have been commonly known amongst consumer. It is a non-biodegradable fabric and may shed micro-fibers when washing. Hence, we always recommend you to wash your polyester fabrics with a micro-shedding bag. Can be bought at: https://en.guppyfriend.com/
RECYCLED POLYESTER
A popular substitute to normal polyester, due to a more sustainable option. Recycled polyester generates less CO2 emission, and does not require new petroleum in the process. It uses old polyester of plastic to create something new. PET is recycled polyester made from plastic bottles. We use certified PET in many of our garments in which we find it to be a suitable substitute.
VISCOSE
A fabric that is made from wood pulp of trees that regenerate quickly enough to consider viscose as a considerable sustainable option. Common species that are used to generate viscose is eucalyptus, pine, bamboo, soy and sugar cane. To better ensure control that the forests have been regulated in a sustainable manner there are a different forms of certifications when using viscose.
In its purest form 100% viscose is semitransparent and glossy and is similar to the look of silk. Special matting chemicals are hence often applied to remove the glossy silky look if desired.
Viscose is cool in summer and warm in winter and takes dye well. It is also soft towards the skin and is considered to be non-allergenic. However, the fabric is prone to wrinkling and may shrink and loose shape after wash.
We use viscose in our collections for dresses, tops, and as lining and do our best to use certified options.
