Summer is all about having fun, feeling free, and enjoying the warm summer breeze.


For this Pre-Fall collection, we have been amazed by how the transition to warmer weather brings out the best in all of us.


How the warmer rays of sunshine fill us up with confidence, how lighter and longer days give us more energy and joy. We wanted to develop a collection that complements this delightful feeling. The Pihl girl likes to dress up in comfortable, airy, and feminine clothes, that easily make heads turn when she walks down the street.


The Pre-Fall collection consists of delicate flower prints in nuances of this season’s color palette. With a subtle peach color and soft ocean blue, we have created a collection that easily lights up its surroundings.

To empower the female body and women’s confidence, we have focused on silhouettes that embrace different body types, without sacrificing femininity or comfort.


We want the Pihl girl to feel beautiful; just the way you are!


The collection consists of a variety of natural and recycled materials. With organic cotton, linen, certified viscose, and recycled polyester, we hope to make a difference with the active choices we take toward a more sustainable fashion industry.

Delivery: the beginning of May.


Photographer: Trine Merete Olsen.

Model: Sigrid Mekjan, Heartbreak Management