Pure Bliss
For this High Summer 2023 collection, we wanted the Pihl girl to radiate the feeling of Pure Bliss.
After a long siesta from the sun, she will enjoy the state of unity: transcendence, completeness, wholeness, and uplifted consciousness. This feeling will always stay with her, from lounging by the pool in comfortable sets, to dancing the night away in volumious gowns.
We’ve been determined to create a collection with breatable and natural fibres, such as linen, viscose and cotton, to ensure comfort during the warm summer season.
The color palette consists of delicate lavender, tones of mineral red and a pop of mint hues. The delicate colors and prints are easy to mix and pair, and bring out the state of bliss in us.
Delivery: start of May and mid May
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Photographer: Trine Merete Olsen.
Model: Annaelle Duguet



If someone describes an
experience as pure bliss,
it means that the experience
transported them to
a state of complete
and utter joy.


Bliss feels ever new,
expansive,
and infinite.



Find joy in the little things.
Take time to appreciate the beauty all around you.











The feeling of sunshine
on your skin,
the sound of waves
crashing on the shore,
and cicadas playing
in the garden.
Summer is all about those
moments of pure bliss.




Summer is all about
those moments of Pure Bliss.



















Dive into the ocean,
dance in the rain
&
bask in the warmth of the sun.
Embrace this season.




Find bliss in a quiet moment,
appreciate the beauty of nature.





The beauty of
doing nothing.
You'll find bliss
in those moments.











Slow down.
Make room for the little things.
Find your moments
of pure bliss.


